Empresa holandesa dedicada a la fabricación y distribución de artículos de equitación de alta calidad.
Bieman de Haas is a wholesale business offering equestrian equipment. The company is now run by the fourth generation of the Den Bieman family. More than 65 enthusiastic and committed employees are working on the import and export of goods every day. Currently, Bieman de Haas BV imports from more than 35 countries and exports to more than 40 countries world-wide. The company is headquartered in Boven-Leeuwen (the Netherlands) and has one more office in Hangzhou (China). Bieman de Haas is market leader in the Benelux and is among the top 10 largest wholesalers of equestrian goods in Europe.
In 1928, saddlery/ropery Bieman was founded. In the early years, the company was mainly occupied with manufacturing ropes and leather goods for the agricultural sector. All leather articles needed on a farm were produced. In addition, Bieman produced for other companies as well, such as harnesses for the horses of the former Dutch distribution company Van Gend & Loos.
In the mid-sixties, the company decided – in part due to the far-reaching mechanization in the agricultural sector – to produce solely for equestrian sports. In addition, it was decided that the company would from now on only distribute to retailers. During this period, distributed products were mainly goods of own making.
In the mid-seventies, the company expanded its activities to the field of wholesale. Bieman de Haas imported from various countries and obtained the representation of several brands (initially solely) for the Dutch equestrian market. In this way, Bieman de Haas could offer a broader product range to the retailer.
In the eighthies, Bieman de Haas created its own BR brand. This own brand was launched alongside the imported brands. Later on, the Premiere brand was developed in order to serve customers who look for reliable products in a lower price range.
Since the nineties, export activities were expanded from the Benelux to the rest of Europe. Since then, the wholesale activities have been booming.
In 1988, we introduced our own exclusive brand “BR” (Bieman Riding). By now, BR has developed into a recognized brand that is synonymous with quality within the equestrian world.
Riding safely requires good equipment for both horse and rider. BR aspires to make a qualitative contribution to riding now and in the future. The brand would like to relieve riders of worries and allow them to enjoy riding to the fullest.
BR is one of the most innovative top brands in the equestrian world. Focusing on making stylish products of good quality at an affordable price, BR offers stylish designs with attention to detail, material, fit and functionality, always guided by trends and market developments.
During the development of new products BR uses high-quality, technical materials and modern production methods. BR is always on the lookout for new trends in equestrian sports. In addition, BR uses the knowledge and experience of top riders, like Jos Lansink, who has cooperated with BR for many years. The products are tested by our own employees as well, because many of them actively take part in equestrian sports.
Twice a year - in spring and autumn - BR presents new seasonal clothing and horsewear collections. The functional and fashionable clothing matches beautifully with the BR horsewear collection. BR offers basic items as well. These timeless basic items are available throughout the year. BR has extensive product ranges for recreational riders as well as competitive riders, breeders and, of course, professionals. The assortment is constantly in a state of flux due to the market developments.